MSU Denver Art Department Brochure Identity System
Metropolitan State University of Denver sought to create brochure design system that would engage prospective art students looking into the diverse art programs offered. To bring this vision to life, the design incorporated bold brushstroke elements that would convey a sense of dynamic movement while seamlessly integrating vibrant photography. This dynamic combination guides the reader through the brochure while reflecting the creativity and energy of the university’s art programs.
Brochure System
The initial sketches for the Art Department brochures focused on exploring dynamic, creative layouts that would visually communicate the vibrancy and diversity of the programs offered. I experimented with incorporating with different topics, how it interacted with the photography, and ways to layout type. This allowed for each page to feel visually engaging while guiding the reader’s eye through the content.
