In collaboration with David Gilberto Olguin, AHEC's Director of Cultural and Community Engagement, we set out to create a visual identity for Ninth Street Historic Park that honors the legacy of the displaced Aurarians while celebrating the park's significance within the metropolitan area. This project is rooted in gratitude and aims to engage local communities in exploring the park’s rich heritage through a visual cohesive narrative.
Brand Identity • Website Design
Typography
Logo Progression
Brand Identity
Headings • Copperplate Regular + Big Caslon• Body • Actor Regular
Sienna
C:29 M:85 Y:100 K:29
#8D3A1F
Harvest Gold
C:0 M:32 Y:79 K:21
#C9882B
Color Palette
Houses referential to the existing architecture seen at Ninth Street Historic Park. The houses are also shown as being linked together, this is a reflection of how displaced Aurarians were a close knit community of families and residents.
The figurative trail symbolizes connection through place; embodying the essence of community.
Markers along the trail highlight key points on Ninth Street, showcasing its significance within the 5280 Trail
At the start of the project, my partner and I developed a mind map that would identify and refine the core ideas essentail to shaping the brandmark. From there, we honed in on the key concepts that would define the brand’s identity. We centered our focus on three pivotal themes—Connection, Place, and Heritage—which became the foundation of the brandmark’s story.
Ninth Street Historic Park
