Stone Bear Pottery, a small local business in the Denver Metropolitan area, faced challenges with an outdated website that didn’t accurately showcase the quality of the pottery produced or the exceptional customer service. The website’s lack of visual appeal in accordance with the navigation system creates an unfriendly customer experience. To address these challenges, the website redesign highlights the artisan nature of the business with clean visuals that reflect the pottery’s handcrafted quality. With a simplified user flow that improved the navigation and adding a second page that clearly outlines all class offerings with a straightforward booking process.